GLOBAL CHANGE,
LOCAL LEADERSHIP

ANNUAL REPORT 2014 – 2015

Bold Ideas

A message from our Chief Executive, Harriet Lamb:

“Whatever you can do, or dream you can, begin it,” said Goethe. “Boldness has genius, power and magic in it.” Over 25 years ago, when Fairtrade burst onto farmers’ fields and shop shelves, it was indeed bold.

Today we still seek to nurture that innovative energy, to keep Fairtrade at the cutting edge of creating trade that puts people first.

Journeys to Change

Our Theory of Change describes the change that we wish to see in the world and how we will contribute to that change. As part of this journey to change, we are increasing our investment in a monitoring, evaluation and learning programme to better assess Fairtrade’s impact.

Monitoring Fairtrade's impact for

((1500000)) +

farmers and workers

How Effective is Fairtrade?

Evaluation and research are essential for generating evidence and learning about Fairtrade’s effectiveness. Fairtrade regularly commissions and publishes studies from independent research institutions, as well as learning from external research.

Strong Organizations, Better Businesses

A growing body of evidence shows that Fairtrade is enabling smallholders to take more ownership and control of their businesses.

((93)) percent

of Fairtrade producers are happy with the support services they receive

Working for Workers

Improving the situation of workers’ wages on small farms continues to be challenging. But we’re not standing still. We regularly check that we are achieving the impact we want.

Power in Programmes

In 2014, we trained more than

((14000)) farmers

on climate change adaptation

Fighting Inequality in Trade

THE SHIFTS IN POWER IN THE AGRI-FOOD SECTOR HAVE NOW BECOME TOO SIGNIFICANT, AND THEIR IMPACTS TOO CONSIDERABLE, TO BE IGNORED.

– Olivier De Schutter, former United Nations Special Rapporteur on the Right to Food

Partnering for Producers

Support staff made more than

((2000))

visits to producer organizations

Innovation

We adapted our model for Fairtrade gold to better support our artisanal gold miners.

This year we're supporting

((9)) gold mines

in Africa to become Fairtrade certified

Global Fairtrade Sales

Global Fairtrade sales reached

€((5.9)) billion

in 2014

Financials

A summary of key financial figures from our internal management reports and audited financial statements for 2014.

About Fairtrade

Fairtrade changes the way trade works through better prices, decent working conditions and a fairer deal for farmers and workers in developing countries. Our 2013-2015 strategic framework, ’Unlocking the Power of the Many,’ is focused on building our unique strengths and delivering in four areas.

Impact at a glance

Click on the pins below to read some case studies and research reports from around the world about how Fairtrade is benefiting farmers and workers.